Thursday, September 3, 2020

Operation management of Primark and Atlas Honda

Activity the board of Primark and Atlas Honda Presentation The report portrays the activity the board of PRIMARK and the ATLAS HONDA LIMITED PAKISTAN which are two distinct organizations in two unique ventures. PRIMARK in piece of clothing industry is a major retailer in the high roads for the readymade fabrics which is fundamentally has a place with tertiary part (administration) in which it circulate/sell the fabricated goods(cloths)in his retail locations and the ATLAS HONDA is a joint endeavor which assembling and sell autos which is in assembling industry. This report is organized in a manner that depict the two organizations 1: Competitive need 2: Marketing methodology and furthermore thoroughly analyze their tasks in their enterprises and report additionally incorporate the examination of their inside components as scope quantification, stock administration, quality control and the outside variables as condition, development. After the report we will have the option to comprehend the working administration of the two unique enterprises which help us to pick up information to plan one best working model which help us in the two businesses. Before sending to the report structure as talk about above we have to think about the two organizations to be acquainted with their tasks. PRIMARK PRIMARK is the auxiliary organization inside the ASSOCIATED BRITISH FOODS and one of the greatest retailer in UK who sell readymade garments with slick style, plan and assortment at reasonable costs. It center around womenwear, menwear, childrenwear and home items. In 1969 the principal store opened in DUBLIN(IRELAND) for the sake of first Pennys store and till 1973 the quantity of stores came to at18 in all around the IRELAND, in the next year it extended to GREAT BRITAIN and opened his first stores in DERBY and BRISTOL and in inside next 10 years the quantity of stores become 22 in each. After development to GREAT BRITAIN, in 1995 PRIMAK applies the obtaining strategy in his extension and gain first BHS ONE-UP rebate chain in UK 16 stores,then CO-OP with 11 stores, 11stores from retreat particle of A C. After 2005 PIMARK moved to Europe for more development and opened stores in SPAIN,PORTUGAL,HOLLAND,GERMANY,BELGIUM. Till September 2010 it has 150 stores in UK. Its rivals are NEXT, ZARA, GAP, RIVER ISLAND and so on which contend in various bases of upper hand. We take just UK advertise for the Primark business activity. http://www.primark.co.uk/page.aspx?pointerid=eb44df4565934edca627dac6ec12145a Last access tenth walk 2011 Map book HONDA LIMITED (AHL) PAKISTAN Map book HONDA LIMITED PAKISTAN is a joint endeavor of ATLAS GROUP and HONDA MOTOR CO.LTD which assembling and sell bikes. The organization was made by the merger of Panjdayar LTD and Atlas Autos LTD, in 1988. AHL fabricates and advertises Honda cruisers as a team with Honda Motor Company. The Company additionally makes different howdy tech segments in-house as a team with driving parts producers like Showa Atsumitech, Nippon Denso and Toyo Denso. Honda cruisers are by a long shot the biggest selling bikes in the nation with an unrivaled notoriety for great, dependability and after-deals administration. Chart book HONDA fabricates four models of bikes 1: CD 70 2: CD 100 3: CG 125 4: CG 125 DELUXE Organization has two major inhouse producing capacity at Karachi (Sindh) which makes 300 units of CD 70 in particular and Sheikupura (Punjab) plants which fabricates every one of the four models. An immense and developing system of more than 1600 deals administration and extra parts vendors has been built up in everywhere throughout the nation. Organization has over 60% of piece of the overall industry in Pakistan motorbike industry, it trades the items to Bangladesh and Afghanistan. http://www.atlashonda.com.pk/organization. Last access tenth of walk 2011 Correlation/CONTRAST Activities IN BOTH ENTITIES In any association the activity work is the piece of association which creates the items and administrations for that substance, it isn't called with same name constantly yet it is worried about dealing with the center reason for association which produce some blend of items and administrations. nigel slack, stuart chambers, robert johnston , alan betts (2009).operations and procedure the executives. second ed. britain: pearson training constrained. 1-1. In another words the activity is characterized as the precise plan, heading and control of procedure that change contribution to administrations and items for interior, just as outer. Primark and Atlas Honda are two unique organizations in two distinct businesses, one is a retailer in administration industry and second is in assembling industry. the administration division make worth or increase the value of the item and assembling industry produce the unmistakable item so a few likenesses and difference showed up in their tasks which can be investigated and reprimand based on their promoting procedure and their serious need. Advertising STRATEGY Market technique is created by the elements to fill the hole between current execution and the anticipated exhibition which is the goal/focuses of the element to accomplish, so the organization build up the showcasing methodology for its item in target advertise for focused clients to make them mindful to the items and administration it gives. Cim,bpp, 76-77 2008 We can utilize the Ansoffs development model which is utilized to investigate the item and market of the organization in its advertising system. cim (2007). proficient certificate in promoting. third ed. london: BPP. 76-78.http://franteractive.net/assets/Ansoff-Matrix.GIF We will utilize this model to characterize and reprimand the promoting methodology of the Primark and Atlas Honda. Advertising STRATEGY Technique PRIMARK AHL Market infiltration Y N Item advancement Y Y Market advancement Y Y Enhancement N N Primark has its goal of DELIVERING VALUES AND TRADE ETHICALLY http://www.primark.co.uk/moral/values last access tenth walk 2011 Primark utilize the handouts drop, promotions on transport shields, the London Underground and radio advertisements. college of grains, showcasing, database source total Above showcasing technique utilized by Primark for his new stores in BRITAIN and it opened six all the more new stores one of which is in the oxford carnival. As per Ansoff model we can clarify the promoting procedure of Primark as follows Market advancement methodology which is in new market in existing item so the section from Ireland and to Britain and other European nations is the case of passage in new market. Item advancement is in new item in new market, so Primark items are ladies, men, youngster wears yet it incorporate natively constructed pieces of clothing too, item improvement methodology fundamentally evoked the clients to come in the store for all his article of clothing needs. In any case, the issue in showcase improvement methodology is the high dispersion cost which Primark used to convey his product which it get structure Asian nations and circulate them to his various stores which cost him high and diminish his benefit. http://www.businessweek.com/globalbiz/content/jun2009/gb20090616%5f4 498429.htm. Market infiltration is to enter in the market with the low cost to contend in the market as the GILLETTE organization sell his MACH 3 new item in the market on 60% of cost which is the best case of market infiltration to enter in the market with low cost, so the passageway of Primark in the BRITAIN article of clothing industry is the market entrance within the sight of GAP,NEXT and so forth, with minimal effort system, however showcase entrance procedure has the primary censure is that it begins the value war in the market and through the little elements bankrupt Expansion is to expand from the business to another industry which comes into random broadening so the parent organization of Primark ASSOCIATED BRITISH FOOD, who enhance from food to article of clothing is the random expansion. Be that as it may, Primark has it self no enhanced action in some other businesses. Chart book HONDA use for the most part the electronic media for his items showcasing as web, TV advertisements, sales reps and so on. For CD 70 and CD 100 Atlas Honda target center pay families and for the most part these bicycles utilized in towns because of the brand devotion and solidness. CG 125 and CG125 DELUXE these the two bicycles focus on the exceptional section of market with the clients who need to pay more for fast and magnificence of the items. DIVERSIFIATION is the Honda joints adventure in Pakistan as Atlas Honda is his related expansion in motorbike industry. The issue with Atlas Honda in his joint endeavor is that it fabricating units in Pakistan and the changing ideological groups and instability influencing its this enhanced item making units which influence the motorbike creation and the business too. Item Development is the four sort of item CD 70, CD 100, CG125, CG125 DELUXE are the model in showcase for item improvement, the Atlas Honda put stock in quality consequently of significant expenses which opened the ways for his rivals with minimal effort and low value procedure like Chinese organization STAR, SOHRAB, LIFAN and so on which influence the piece of the pie ( 63% in Pakistan) and the benefit of the organization. Market Development procedure of ATLAS HONDA is it sending out the items to Bangladesh and Afghanistan is its market advancement in different nations, this implies the circulation cost will be high for Atlas Honda and influence his deal and benefit in the market. Serious PRIORITY Serious need incorporate minimal effort tasks, top quality, predictable quality, conveyance speed, on time conveyance, improvement speed, customization, assortment and volume adaptability, these are the serious needs which put an organization in a safe spot and better than the remainder of the organizations in the enterprises by the aftereffect of his activities, it isn't fundamental that an organization secure every one of them to contend yet it can get any blend of them to perform well. Under we show the closeness and complexity in the serious need of the PRIMAK and ATLAS HONDA LIMITE

Saturday, August 22, 2020

Machiavellis The Prince Is An Outstanding Book. It Presents The Theme

Machiavelli's The Prince is a remarkable book. It presents the subject of how to enjoy a quality lifestyle and be a decent Prince. The great Prince is somebody who is rarely apprehensive. He enjoy a luxurious lifestyle by terrifying others. Machiavelli discusses how the Prince is somebody who realizes that how generally will be a representative. He says, If you need to be a decent Prince, at that point you ought to be a decent Prince. (p. 45) My theory is that easy street originates from being a decent Prince. Machiavelli was one time an Italian. Be that as it may, there was no Italy. He was living in a spot called Italy, which was in Florence. He enjoy a quality lifestyle. I imagine that today when individuals enjoy a quality lifestyle, they call it like pimping. Like we said in class, being head of Italy (or Florence) was resembling a Pimp Daddy. That is somewhat what Machiavelli was about, which helps us to remember the rapper Machiavelli. I believe that easy street resembles Pimping. All in all, the Prince is a pimp. Reference index Machiavelli, The Prince. first release. Introvert Press, 1523.

Friday, August 21, 2020

Analysis Essay for A Clean, Well-Lighted Place by Ernest Hemingway

Investigation for A Clean, Well-Lighted Place by Ernest Hemingway - Essay Example The youthful server speaks to an individual at youth. He is the epitome of the youngster who has the guarantee of as long as he can remember before him. He exhibits the anxiety of youth with the gradualness and ailments old enough. His mentality is found in his decided announcement, â€Å"I have certainty. I am all confidence† (Hemingway, ). He can't think about any weakness or distress in life aside from the absence of cash. He has no compassion for the hard of hearing old man’s despair, and heartlessly lets him know, â€Å"You ought to have executed yourself last week† (Hemingway, ). In the flush of youth and force, he is rebuffed by the desolates old enough: â€Å"An elderly person is a frightful thing† he says (Hemingway, ). His character is the portrayal of youth in the entirety of its realism and immaturity. The senior server speaks to the development of middle age. As he advances in age, he is intensely cognizant that he is en route to turning into an elderly person, similar to the hard of hearing client. He shows a profound sympathy for the elderly person and says, â€Å"I am of the individuals who like to remain late at the cafã ©, with each one of the individuals who would prefer not to head to sleep. With each one of the individuals who need a light for the night† (Hemingway, ). He shares the dejection of the elderly person and feels for his gloom. He invalidates the youthful waiter’s analysis by stating that the elderly person is perfect. Simultaneously, he comprehends the restlessness of the youthful server to return home to his better half. The old client is balanced on the edge of death. Depression, despondency, and struggle of the spirit torment him. He aches for the little solace of a well-lit and clean cafã © for an impermanent time of security. He speaks to mature age and the coming experience with death. He is the representation of the fleetingness of human life: â€Å"It was all nothing and a man was nothing too† (Hemingway, ), the senior server says. The elderly person is an image of

Saturday, June 6, 2020

Impact of Black Death - Free Essay Example

The Black Death was the plague that took over Europe from 1348 to 1351. It was given the name Black Death during the sixteenth century. The origin of the Black Death is still unknown. Originally, scholars believed it was a strand of bubonic plague that humans obtain from fleas off of infected rats. They ruled this out because the bubonic plague spreads slower and the mortality rates are lower than what was seen in the Black Death. Over a third of Europes population did from the first Black Death. The method in which the disease was transmitted was unknown; therefore, it spread even faster because people did not know how to prevent it (Experience Humanities). The Black Death had an impact of art, literature, and the social, economic, and religious life of this time period. The most famous art of this time was the image of the Dance of Death. This image was depicted in many ways, but it most often showed a skeleton holding hands and dancing with kings, queens, popes, and other people in the city. According to the text, they danced their way to destruction. This image symbolized the feeling of death that was almost inevitable (Experience Humanities). Art, during this time, was able to portray the horrifying and saddening moments, as well as the moments that had hope. One of the main fears was where one would go after death. Art captured a lot of Biblical scenes because of this fear. People wanted to be assured, that they would go to Heaven. The Flagellation Scene in the book gives some insight to this idea. The painting shows a group of people that are barefoot and have no clothes on their back. They are whipping themselves in an attempt to rid themselves and their society of sins and end the Black Death (Experience Humanities). Art displayed realistic scenes and emotions during this time as well. Death was very real and very close; therefore, artists captured their fear and others fear and put it into their paintings. The Black Death also provoked strong emotions in literature. Writers continuously wrote stories and poems about the hardships people were going through during the Black Death. The Decameron by Giovanni Boccaccio was written in 1351. This story portrays the conditions of the Black Death in Florence. The Decameron discusses ten young men and women that attempt to escape the plague by fleeing and telling folk story each day. This story emphasized the usage of storytelling, but overall portrayed the emotions people felt during the Black Death (Experience Humanities). The economy, social hierarchy, and religious beliefs were impacted greatly during the Black Death. Along with the loss of people came the loss of food and workers. The labor shortage caused wages to rise and prices to fall. Agriculture began to fail as a result of the plague. The population also was not growing steadily due to the loss of so many people. This made those who did survive and repopulate, even more susceptible to diseases; however, it arguably killed off the weaker individuals (Experience Humanities). During the Black Death, a war was also occurring. France and Aragon princes were struggling to control southern Italy. At the same time, northern Italian cities started war among themselves. England and France were fighting the Hundred Years War as well (Experience Humanities). Between the Black Death and the wars, Europe lost an extreme amount of their population. The Black Death caused many people to question their religion. People thought that the plague was a way for God to punish them. Flagellants (like the picture described previously) publicly walked around whipping themselves in an attempt to rid society of sins. Many people stopped believing in the churchs power because they were not able to stop the Black Death. It was a time of great disappointment and loss of hope. Those who survived either believed in God or felt remorseful because they survived and other did not. The English reform movement eventually was able to save those who had lost hope (Experience Humanities).

Wednesday, May 6, 2020

Alcoholism Nature vs Nurture - 2114 Words

Alcoholism: Nature Versus Nurture For years people have argued that alcoholism is a choice and not a learned or inherited disease. These people will normally agree that yes, children are in fact influenced by family, but purely of a social nature, and that this disease is actually caused by poor economic status, poor social upbringings, or merely by imitating the behaviors of those who raised them. However, research has proven that in a great deal of cases there is in fact enormous basis for alcoholism being a genetic or inherited disease. While genetics cannot predict alcoholics very well, research can show that one can be born to be an alcoholic; the action and reaction taken in spite of or because of this gene however determines the†¦show more content†¦Teenagers often â€Å"binge drink† or drink rapidly in high doses due to a lack of availability, this is another factor that leads to this disease. In some family units alcohol becomes not only an ambiguous symbol of their family but also in many cases it becomes the only means of relation between some members of their clan. Becoming the only thing they have to do thither, the only thing they can relate on, their only method of bonding and communication. It is in these cases that it is most prevalent of the crashing together of the social causes and genetic causes of the disease. Families of this caliber most often use alcohol as a method of reward and celebration. Family gatherings center on the consumption of alcohol. This is also a very dangerous method of bonding amongst family members, a lot of families break down at this point, fights are started, grudges are born, and families are torn apart beyond repair. Putting a bunch of alcoholics or even drunks in the same area will most often lead to disaster and heartache. On the flipside of that coin, are the children who grow up in a household where alcohol is completely forbid den and taboo. These children are raised to believe that alcohol is completely wrong and are never exposed to it at all. Once â€Å"set free† into the real world these individuals are exposed to alcohol and will sometimes become heavy drinkers in a rebellious manner due to never being introduced to it orShow MoreRelatedEssay on Alcoholism Nature vs Nurture Argument2784 Words   |  12 PagesAlcoholism and the Nature vs. Nurture Argument Does the environment that one grows up in contribute to alcoholism or is alcoholism determined by genetics? It wasn’t until 1991 that alcoholism was considered both a medical and psychiatric disease by the American Medical Association. 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Benefits of Data Mining and Visualization-Free-Samples for Students

Questions: 1.Briefly summarise why data mining is used in Business. 2.Share a recent article/news item relating to data mining in Business. 2.Discuss about the Security, Privacy and Ethics. Answers: 1.In present days, all the businesses flourishing in the market has to compete a lot to achieve a success. Every business has to accumulate large number of data in the form of employees data, reports of market analysis, information about the customer and data regarding sales (Fan Bifet, 2013). More profitable execution is claimed by business using data mining. The data that is to be organized comes in various forms. To keep the data in an organized form, data mining is widely in use by the business or enterprises. The process of data mining helps the corporation to condense the data into some valuable information and helps to coordinate huge amount of data (Hofmann Klinkenberg, 2013). In data mining, data are cleaned to remove errors, data are integrated and also important data are selected for the data mining. Data mining is mainly very important part of a business that deals with large numbers of data. Data mining is used in business in many fields. Temporary techniques that are used in a business are algorithms and techniques that contain mathematical equations (Larose, 2014). Some of the following aspects are stated below where business uses data mining are Decision trees- Data mining are used in business to make decision trees. Structures like tree shaped are used in business to organize the data. Induction rule- If then rules are extracted from data that are based on the statistical significance. Networks of Artificial neural- The non linear models which are learnt from training are the network of artificial neural. Using data mining has many benefits- Trade or Marketing- Business models that depends on the data that are accumulated in past that accepts campaigns that depends on the strategies of the modern market are the work that is done by data mining (Lin, Yao Zadeh, 2013). Businesses that trade in the same manner also gets benefited by data mining. Banking of businesses- The loans that are taken from bank are all recorded by data mining. The evidences are to be kept in an established way so that when they are needed it can be presented. Manufacturing- The defects from the manufacturer are also recorded with data mining. Governments- Government related issues such as paying taxes are kept in record by data mining. 2.Introduction Logic-ITA, a web based information tool used in Sydney University from 2001 and it is considered as the second author of the University (Lara Labrador, 2013). Over the last decade the tool is been used in the University. The main aim of this tool is to give the teacher information of the progression of the class and also helps the students to practice logical formal proofs. Explanation The tutorial data mining tool Logic-ITA is used over a decade in the Sydney University that helps the student of the University to practice their formal proofs of logic and gives the teacher detailed information about the progress of the class. This tool consists of two sets of formulas, one known as premises and the other known as conclusion. The main objective of the tool is that to derive conclusion from premises in a valid way (Mostafavi Barnes, 2017). To perform this, students using the tool is build new methods and formulas step by step along with logic formulas and guidelines that were previously defined in continuing proof until completing the derivation. An error message is posted on the students wall if the methods or procedure performed by the student are incorrect (Witten et al., 2016). The database of all students studying in the University is recorded in the tool and is used by the teachers. The teacher contains two tables in which one is used for the mistakes done by the students and the other table is for all the correct steps done by the students. Conclusion The tool of Logic-ITA benefits the students to search the risk the students are facing and helps them who have not done the training properly. Visualization of data mining enables the teachers to find out the names of the students who have not failed their task properly. 2.Introduction Every business has to accumulate large number of data in the form of employees data, reports of market analysis, information about the customer and data regarding sales (Tasioulas, 2017). The data requires more useful execution in an enterprise. The data or information that are present in an enterprise are present in many forms. Data mining is done to establish these information or data. Algorithms and techniques that are used in the business are all detailed using data mining. Data mining is a costly method, but the enterprises or businesses that deals with huge amount of data have to deal with those data using data mining (Ryoo, 2017). The best way to less the cost of maintenance is by outsource services. This outsource services of data mining attempts all types of mining the data such as data miming in stock market. Analysis Security Issues in Data Mining (article: Big data security problems threaten consumers privacy) Issues that are related with security in data mining are as follows It is difficult to mine knowledge of distinct types. A unified learning of mining at different methods is done. Languages of data mining that are related with query and ad-hoc of data mining. Expressions that are related to data mining and visualization related data mining. Difficult to evaluate pattern of the correct and incorrect solutions. Scalability and efficiency of algorithms of data mining are done. Handling complex and relational types of data. Distributed, incremental and parallel methods of mining. Incomplete and handling noise. Data Mining Privacy Issues In the past decade years, data mining has faced huge compilations. A same kind of innovation to build the danger of the potential security is done by information mining (Neuman, 2016). Undertaken testing is to be done by data mining (Papamitsiou Economides, 2014). The security of the people is maintained by organizing an information mining of an enterprise. Ethical Implication of Data Mining Moral ramifications for organizations utilizing information mining are not quite the same as lawful ramifications. Playing out a burglary is characterized as unlawful, yet notwithstanding considering endeavoring to endeavor a robbery is named deceptive. The worries among open is that when organizations even endeavor to utilize their shopping data or other information to target them back with more items, they think of it as untrustworthy. However, regardless of this, morals encompassing information mining is a hazy area (Wang, Kung Byrd, 2016). The whole innovation can't be viewed as great or terrible since it has numerous valuable points of interest for the general population great as well. The applications of data mining are divided into many parts for benefits of the company and to look after the morals of the client for an effective business (Shmueli Lichtendahl, 2017). The data of a company will never decrease from time to time. With the increment of the computer systems in a company, the number of information also increases. The transparency of the data mining and to keep a look so that the data does not gets hacked is the main ethical concern of data mining (Roiger, 2017). The employees must be aggressive to implement the two aspects to help the customers to not lose their personal data and save them from being breached. Human Rights on Big Data (article: Big Data, Human Rights and the Ethics of Scientific Research) Grounding- For grounding of human rights, two ideas are accepted. Human rights are not major measure, but have their survival by which they can protect other data as well. The second is that only one value of master that includes freedom of human is not protected by the human rights. It supports many other values. Content- The interests of the users are protected by the human rights. The extent up to which to impose a duty for protection is identified by human rights (Vicini et al., 2016). The work of duty bearer and restrict from doing something which is right is to be done. The practical content is the duty that is related with human rights. Incompleteness- Moral standards of human rights are incomplete. All the proper standards that are useful to public policy and law are impoverished by human rights. The duties that are related to own self, solidarity and charity duties are not included in the human rights. The hacking of these kinds of duties is unethical. Conclusion When data mining becomes an important in a business development, no process or methods can be done without the data mining. The data or information of the customer or client is all protected in the information mining. It does not allow the breach of data in organization. The judgments weather to keep their personal information with the company is decided by the client only. To enroll management of data or information in an enterprise is all done by using data mining in modern business world. Simple numbers and data into categories are done by current data mining. More complex types of data may be included in the process of data mining in the future. By testing other relationships and variables, the models of data mining can be made better for more security of data protection and human rights against data protection. New methods and development are going on discovering and they are tested and implemented so that the models of data mining are improved and make the system more secure. References Fan, W., Bifet, A. (2013). Mining big data: current status, and forecast to the future.ACM sIGKDD Explorations Newsletter,14(2), 1-5. Hofmann, M., Klinkenberg, R. (Eds.). (2013).RapidMiner: Data mining use cases and business analytics applications. CRC Press. Lara, O. D., Labrador, M. A. (2013). A survey on human activity recognition using wearable sensors.IEEE Communications Surveys and Tutorials,15(3), 1192-1209. Larose, D. T. (2014).Discovering knowledge in data: an introduction to data mining. John Wiley Sons. Lin, T. Y., Yao, Y. Y., Zadeh, L. A. (Eds.). (2013).Data mining, rough sets and granular computing(Vol. 95). Physica. Mostafavi, B., Barnes, T. (2017). Evolution of an intelligent deductive logic tutor using data-driven elements.International Journal of Artificial Intelligence in Education,27(1), 5-36. Neuman, W. L. (2016).Understanding research. Pearson. Papamitsiou, Z., Economides, A. A. (2014). Learning analytics and educational data mining in practice: A systematic literature review of empirical evidence.Journal of Educational Technology Society,17(4), 49. Roiger, R. J. (2017).Data mining: a tutorial-based primer. CRC Press. Ryoo, J (2017).Big data security problems threaten consumers' privacy. The Conversation. Retrieved 12August2017, from https://theconversation.com/big-data-security-problems-threaten-consumers-privacy-54798 Shmueli, G., Lichtendahl Jr, K. C. (2017).Data Mining for Business Analytics: Concepts, Techniques, and Applications in R. John Wiley Sons. Tasioulas J. (2017). Big Data, Human Rights and the Ethics of Scientific Research Opinion ABC Religion amp; Ethics (Australian Broadcasting Corporation). Abc.net.au. Retrieved 12 August 2017, from https://www.abc.net.au/religion/articles/2016/11/30/4584324.htm Vicini, P., Fields, O., Lai, E., Litwack, E. D., Martin, A. M., Morgan, T. M., ... Robson, M. (2016). Precision medicine in the age of big data: The present and future role of large?scale unbiased sequencing in drug discovery and development.Clinical Pharmacology Therapeutics,99(2), 198-207. Witten, I. H., Frank, E., Hall, M. A., Pal, C. J. (2016).Data Mining: Practical machine learning tools and techniques. Morgan Kaufmann.